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Followers of your company want to know and keep up to date with everything you are doing.
If you have an event coming up, the best way to create buzz is to advertise and post updates on social media!
Your social media channels are an extent of your website and your mission as an organization. Be personable and interact online!
This video is a great explanation of the reason for having social media. Common social media outlets include Facebook, Twitter, Instagram, Linkedin, Pinterest, etc..
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